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Safety media campaigns

To save lives and reduce injuries by preventing traffic crashes, the Wisconsin State Patrol Bureau of Transportation Safety in partnership with the National Highway Traffic Safety Administration sponsors campaigns that mobilize hundreds of law enforcement agencies throughout the state to increase motorists' compliance with traffic safety laws. The high-visibility law enforcement efforts are combined with effective media campaigns to get more motorists to buckle up, slow down and drive sober.

In 2008, three major statewide campaigns are planned:

Click It or Ticket mobilization campaign planner banner

Drunk Driving. Over The Limit, Under Arrest campaign logo
  • Booze & Belts - mid December

Local law enforcement agencies and the State Patrol also team up throughout the year for special enforcement details that concentrate on areas where speeding, impaired driving and unbuckled motorists are prevalent.

US 41 Summer Heat campaign
If you don't want to feel
the Summer Heat,
obey the sign or pay the fine

To combat speeding and other dangerous driving behavior that cause traffic crashes, law enforcement agencies on US 41 from Menominee Falls to Marinette and on I-94 from Eau Claire to the Minnesota border will be patrolling in greater numbers and for longer hours during the Summer Heat mobilization from May 1 to September 30.

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